Photography Business 201: Product Design - Table of Contents

toc Dec 19, 2019

To assist you in finding the content that you're looking for, we've published the Table of Contents for each of our courses. Click here to access Photography Business 201: Product Design.

In Photography Business 201, we help you create products and experiences designed to sell. Your product is much more than just your photos. Your product encompasses the entire client experience, from the first phone call to the product delivery. We also teach you how to utilize pricing psychology to create desirable and profitable packages.

Chapter 1

  • What's Your Product?
  • Luxury vs. Consumer Products
  • Econ 101: Elasticity vs. Inelasticity
  • Aiming For A Luxury Experience
  • Your Clarified Message
  • Brand Message Case Studies

Chapter 2

  • What's In A Name?
  • Your Client "Why"
  • Crafting The "Why" Experience
  • Document The Client Experience

Chapter 3

  • Register Domains + Social Accounts
  • Creating The Logo + Branding
  • Your Website's Landing Page
  • Your Portfolio Design
  • Dude, Where's Your Blog?

Chapter 4

  • Pricing Fears & Myths
  • Design Your Services/Packages
  • Three Pricing Methods
  • Package Pricing Psychology
  • Psychology Of Numbers
  • Good, Better, Best
  • Building A Simple Price Guide
  • The Biggest Mistake You'll Make
  • Deals & The Minimum Pricing

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