Why Business Directories are Important
Business directories, such as Google My Business, Facebook Pages, and Yelp, are beneficial for many reasons.
1) Local SEO - Listing in local business directories helps you improve your local SEO rankings.
2) Visibility and Control - Listing in business directories gives you control of your visibility and online presence. If someone searches your business name, you can control the majority of the search results, with your ideal imagery, branding, and overall message.
3) Faux Marketing Events - Win awards and features that allow you to showcase and create content around your brand.
4) Actual Bookings - If you list in directories where your target clients can discover your work, you can get actual bookings from these directories.
The Challenge
List Your Business in 10 Directories
Here's a list of directories to choose from.
- Google Business (Most Important)
- Bing
- Facebook Pages
- Yelp
- Alignable
- Better Business Bureau
- Foursquare
- Bark
- Thumbtack
- Yellow Pages
Note: Some of the directories above may have paid premium plans, but you can simply select the free option.
Wedding Specific Directories
- Weddingwire (Free)
- Carats and Cake (Free)
- Zola (Free)
- PartySlate (Free)
- WeddingMaps (Paid)
- Fearless Photographers (Paid)
Find more directories!
There are also many other smaller, niche-specific directories you can consider joining.
Simply search "[your niche] + directory" or "[your city/region] directory" and see what results come up.
Share
Share some of your profiles in the comments of this post in our Facebook Group. Don't be shy! This gives us (and the community) a chance to give you feedback and to learn from your examples.
Additional Tips
We didn't want you to get overwhelmed by all of the details, so we kept the challenge and process (above) straightforward. For those who are interested in more guidance and "best practices," here are a few more tips to follow:
- NAP - Make sure you use the exact same name, address, and phone number for each of your listings.
- Profile Info - Have all of your assets (such as portfolio images, descriptions, logo, etc) ready and reuse them for each post.
Guidance for Premium Members
For more guidance, we suggest you watch the Link Building section of the Business Training System. In particular, check out this lesson:
Need More Guidance?
For complete photography training, including business concepts like this, we encourage you to sign up for SLR Lounge Premium. We currently have a Lifetime Access Special. Instead of the one time pricing of $999, we have introduced a never-before-offered payment plan for Lifetime Premium Membership.
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