Welcome to the $10K Photographer Mentorship
Your AI-Powered Roadmap to $10K/Month and Beyond for Wedding + Portrait Photographers
TL;DR (Quick Summary)
Let's be honest, long sales pages suck 🤣 so here's the summary...
- 10K Mentorship: This is my signature 12-month group mentorship program
- PROVEN 1,000x Over: I've helped thousands of photographers generate more leads, close high-ticket sales, make more money, and build sustainable businesses!
- 16-Step Roadmap: Every step of operating a 6-7 figure business is laid out in a step-by-step course that's available immediately on purchase (updated regularly).
- Your AI Co-Pilot: This program is not only AI-powered (training, prompts, custom tools, etc), it also includes AI-Pye, my custom AI trained on the entire 16-step program that can answer any course or business question 24/7.
- 2x Weekly Group Coaching: 60-90 minutes. Wednesdays on Zoom with replays.
- Wedding AND Portrait Photographers! Alumni include family, maternity, newborn, boudoir, pet, wedding, elopement, brand portraits, and headshot photographers.
- Self-Paced DWY Experience: You determine the pace, I provide constant feedback.
- DFY Resources: Included are over 20+ Done-For-You resources like AI tools, ready-made prompts, social media templates, pricing guides, sales scripts, and more. On their own, these tools are worth more than the price of admission!
- 100,000+ Photographers: Have purchased my courses over the past 15 years with an overall 99% satisfaction rate!
- Multi-7-Figure Mentor: This is the manual I've developed from running a multi-7-figure wedding/portrait studio that's generated > $32M in lifetime revenue.
- Risk-Free Guarantee: You've got 30 days. Don't love it? I'll give you a full refund.
If you're ready to join, press any button on this page that says "ENROLL HERE."
Otherwise, keep reading to learn more!
When it comes to building a photography business
🤔 Have you ever asked yourself...
01
How do I charge more, what I'm worth?
02
How do I build packages and price my work?
03
Why am I struggling to generate enough leads?
04
How do I close sales without discounts or gross tactics?
05
How come I keep getting ghosted by leads that inquire?
06
How can I use AI to help me free time and 10x my efforts?
Having worked with 1000s of photographers, let me first say...
🤗 You're not alone...
🤬 You're RIGHT to be frustrated!
CAN I SPILL SOME TEA?
☕️ Our industry has two types of photography coaches and educators
⬅ On the left. People that would have you believe things like, “As long as your work is good, you’ll get clients no problem.”
➡ On the right. People that would have you believe things like, “It’s not a photography problem, all you need is business training!”
But here’s the truth…
📷 You must deliver as both a creative AND business professional.
Now, are you ready for the next dirty secret?
Dirty secret #2!
🤯 Most photography educators make their money teaching!
Most photography educators make the majority of their money selling courses, not from serving clients.
Why is this problematic?
Because how can they teach you to build a successful photography business without having done so themselves?
My partners and I have run a multi-7-figure photography studio that's generated over $32M in lifetime CLIENT revenue.
I don't share this to brad. I share it so you know...
This mentorship isn’t theory, it’s literally your 6+ figure photography operating manual.
WHAT THIS ACTUALLY IS...
A proven step-by-step mentorship we wished existed 18 years ago!
Making your own mistakes is not only time consuming, it's costly! I call this "ignorance tax." My goal here is to help you skip the ignorance tax and tackle THREE core issues within your business:
1️⃣ How do you attract the right clients, especially if you don't live in or near a big city?
2️⃣ How do you consistently generate leads without spending money on paid advertising?
3️⃣ How do you raise your prices and closing rates without gross sales tactics?
Addressing these critical issues is the CORE of the 10K Mentorship.
TELL ME MORE"This program has forever changed our lives. My wife and I can now provide for our family doing something we love!!! I don't know what else to say beyond that other than I am forever grateful to you Pye."
Matthew, SLR Lounge Alumni
WELCOME TO THE 10K MENTORSHIP
Your core experience includes:
📍 16-Step Roadmap
Building a business is complicated! That's why we've removed the guesswork with a 16-Step Roadmap to build a thriving and sustainable photography business.
🖥 Weekly Coaching
Accountability, guidance, and coaching! Our weekly group coaching calls offer space to work step-by-step through each aspect of your business.
📚 Guided Workbooks
Complete your Business, Brand, and Strategy Workbooks at your own pace, with support in our weekly group coaching calls whenever you need it. Over time, these workbooks become your business and operating manual.
But, what does AI-powered mean?
Imagine leaving Wednesday's coaching session all fired up. But, by Thursday you're stuck on a pricing question, and the next call is almost a week away. That's the exact gap most mentorships leave open. I've built this mentorship to solve that issue in 3 major ways:
🙋🏼♀️ Private Group
Got a question? Our private group is where you'll see me (and our experienced alumni) answering questions throughout the week. Yes, I make it a point to answer almost every question posted (Mon-Fri).
🤖 AI-Pye, Your Co-Pilot
I trained a custom AI model (we call AI-Pye) on my entire 16-step program. Stuck on a pricing question at 11pm on the weekend? Ask it. It knows where you are and tells you your next move, 24/7.
⚙️ AI Toolkit
20+ AI tools, prompts, and resources that turn course curriculum into active tools that work within your business. Imagine having 24/7 AI assistants to help with marketing, pricing, and sales challenges.
**NOTE: All AI tools require judgment! Use your AI tools to ideate, then come to the group to verify.
That's the core experience...
More leads, more money, proven consistently...
On it's own, your core experience is worth 10x the price of admission. So I want you to imagine being in that place where you're making FAR MORE money.
Because there's more...
(I love that line 😂)
🎁 Let's talk bonus features!
I've included done-for-you tools and resources that are worth the price of admission ON THEIR OWN.
BONUSES: Audits, AI tools, resources, etc.
(there are 20+ bonus tools/resources, these are 15 of my favs)
Bonus #1
Live Website/SEO Audits
How do you build a website that actually converts? From copy to portfolio images, most photographers get this wrong. That's why every six weeks we run two live group coaching sessions auditing member websites and SEO, so you always know exactly what's turning views into leads.
Bonus #2
Live Social Media Audits
What should you actually be posting on social? Is your latest reel any good, or just noise? Every six weeks, two live coaching sessions are dedicated to auditing member content, so you get direct feedback instead of guessing. Learn exactly how to turn posts into paying clients.
Bonus #3
Live Sales Role Plays
How do you close without feeling gross or pushy? How do you sell if you're introverted? Every 6 weeks we spend two group sessions focused on role playing sales consultations so you can learn how to sell high-ticket clients without ever feeling like you're selling.
Bonus #4
AI-Pye Consultant
What if you have a burning question at 11pm, or on a Sunday when nobody's around? I loaded my entire 16-step program, every lesson and framework, into a custom AI built to think like me. Ask it anything about the course or your business and get a real answer, day or night.
Bonus #5
AI Training + Prompts
How can you 10x your efforts with AI? Prompt templates and AI training are built seamlessly into the 16-step curriculum to ensure that you're putting AI to work inside of your business. My goal? Help you buy back time so you can add more humanity to your brand.
Bonus #6
AI Brand Strategist
Imagine your own custom AI Brand Strategist, dialed into your brand, your audience, and your voice. It writes emails, builds marketing campaigns, and drafts captions and SEO blog posts, all sounding exactly like you. One tool, built to turn your audience into high-paying clients.
Bonus #7
IPS/Inclusive Pricing Coaches
Wondering if your pricing is actually set up right? I've built two AI pricing coaches, one for IPS and one for inclusive pricing, so you can get expert guidance on your numbers any time, day or night. Bring what you learn to a live session and we'll verify it together.
Bonus #8
IPS & Commercial Booster
The IPS Booster teaches you how to run an In-Person Sales portrait model including pricing, collection design, reveal and sales process. Also included is a full Commercial Module teaching you how to price and approach sales in brand/headshot photography.
Bonus #9
Sales Manual & Scripts
Your membership includes our full Sales Manual: the exact phone and in-person scripts, objection handling, and closing language we use to run a multi-7-figure studio. This isn't theory, it's the same playbook our own sales team uses every day. It works, and now it's yours.
Bonus #10
AI Sales Analysis
Imagine finishing a sales call and immediately getting a complete scorecard stating exactly what you did right and what could have been improved. Included is a custom GPT that I've built to analyze your sales script based on my value-based sales methodology.
Bonus #11
Portrait Pricing Guides
Your membership includes multiple done-for-you Portrait Experience & Pricing Guide templates, built to help you package, present, and price your portrait sessions so clients say yes without blinking at the investment.
NOTE: Requires a Canva account (Free).
Bonus #12
Wedding Pricing Guides
Also included are multiple done-for-you Wedding Experience & Pricing Guide templates, built to help you package, present, and price your wedding collections so couples say yes with total confidence.
NOTE: Requires a Canva account (Free).
Bonus #13
Social Media Templates
Stop staring at a blank timeline. We've built done-for-you short-form templates so you can drag, drop, and post scroll-stopping content in minutes instead of hours. No design skills, no starting from scratch, just plug in your photos and message and hit publish.
Bonus #14
AI Viral Script Writer
From the idea to the hook to the final line, writing content that actually goes viral is hard. This done-for-you Custom GPT scripts scroll-stopping short-form videos for you in minutes, so you can post consistently without staring at a blank screen every week.
Bonus #15
AI SEO Content Creator
Creating SEO-driven content is key, but it's also time-consuming! Now what would have taken you hours can be accomplished in just minutes with this Custom GPT!
MY RISK-fREE guarantee
I ask one thing. Show up, do the work!
I want you to make an informed decision on this program. The only problem is that this is IMPOSSIBLE from the outside. To make an informed decision, you need to get inside and start working your way through the lessons, join us on calls, and begin using all of the done-for-you tools.
Then and only then will you be informed.
That’s why I’m offering you the guarantee. Because I want to give you the time you need to make an informed decision on the program.
Today, you're deciding on one simple thing, “do you want to build a successful photography business?” If that answer is yes, enroll and dive in.
From there, show up and do the work with me. If you find that the program isn’t a good fit for you, simply let me know within 30 days and I will give you a full refund.
I believe so fully in this program that I’m willing to take away any risk on your part. You either love the experience, or you get your money back. But I’m going to make one ask of you…
Commit to the process, show up, and do the work.
Do this, and I promise in just months, you’re going to be in a completely different place in your photography business and career growth.
Today, you have one simple decision...
Are you ready to build a successful photography business?
AI Business Sprint Alumni Price
12-Month Mentorship
+ 4x 1:1 Sessions w/ Pye
In case it helps with your decision...
Here are some words directly from our Members
Meet your coach
Hi, my name is Pye
I’m a photographer and educator who’s had the honor of teaching on platforms like Creative Live, Adorama TV WPPI, and Imaging USA. I’ve had the opportunity to teach with incredible companies like Canon, Adobe, Profoto, MagMod, B&H, and more. I can’t tell you what it means to me to have watched tens of thousands of students from around the world purchase my courses with a 99% satisfaction rate. Thousands of which have gone on to become successful photographers with thriving businesses.
And ALL of this started with ONE THING…
We built a successful photography business.
A little more than 15 years ago...
My business partners and I created Lin + Jirsa Photography while living in our dinky little apartments in Orange County. We knew nothing about photography (literally nothing).
When we first started, our only saving grace was that did understand business in a general sense. During our first and second year, we spent most of our time working out of our apartments while meeting and booking clients at a local coffee shop.
By our third year, we were in a studio running a 7-figure photography business.
This is why you’re here, I’m going to help you build a thriving photography business.
ONLY THING… I’m going to help you build the photography business of your dreams, not mine.
IN CASE YOU'd LIKE THE DETAILS
This is exactly what my 16-step roadmap looks like...
Most of us want to jump straight into solving PROBLEM 2️⃣ which is...
"How do you consistently generate leads without spending money on paid advertising?"
But before I can help you build a consistent flow of leads and paying clients, I have to first help build your foundation by answering questions like:
- What niche should I focus on?
- Who is my ideal client?
- What’s a clarified message and how do I write one?
- How do I compete in my market and position my brand?
- How should I build and price my packages?
- How do I craft a website that converts visits into leads!?
- How do I design an overall experience?
What we're really doing here is starting the process with PROBLEM 1️⃣ which was...
How do you attract the right clients, especially if you don't live in or near a big city?
We must begin by identifying who are your "right clients."
Because if we don't start with this question, it won't matter how many eyeballs you put on your work and website. Those visits and views WON'T CONVERT into leads because they're not the right audience!
SIDE NOTE: I don't want you to feel bad if you haven't yet done this for your business. Truth be told, I've seen thousands of photographers who have been in business for years without properly identifying who they're trying to serve.
This is why the STEPS 1-5 of $10K Mentorship are all about answering these critical questions.
Steps 1, 2, 3
Niche, Audience, Market, & Psychology
Step One - You're going to use the Business Roadmap & Journal to identify your niche, target audience, and begin crafting your brand identity. From there, you'll write a clarified message that we can bring into all of your messaging.
Step Two - You're going to complete the Environment Workbook to get a better understanding of your competition and potential partners.
Step Three - We're going right into consumer and pricing psychology. Not only will you understand WHY clients purchase your work, you're going to complete your Client Avatar Workbook to have a complete picture of who you're marketing to.
Steps 4 and 5
Pricing, Package, and Website Design
Step Four - Now that you understand your environment and target client, you're ready to price and design packages. It's here where you'll also complete your pricing and experience guides (utilizing our templates).
Step Five - Now that your foundation is completed, you're going to move on to craft a website that converts visits into leads! It's here where we're going to make sure your brand identity and messaging matches the type of clients you're seeking. In doing this, you'll see why Steps 1-4 were so crucial.
With your foundation in place, we move on to...
Marketing and Lead Generation
Now we get to the FUN STUFF!
Steps 6-11 are all focused on MARKETING and answering PROBLEM 2️⃣...
"How do you consistently generate leads without spending money on paid advertising?"
This is where we'll be working through step-by-step to answer questions like:
- How do I generate a sustainable lead funnel
- How do I make sure my website is SEO-optimized?
- How do I create SEO-driven content for my website?
- What’s the best approach to social media marketing
- How do I create viral content that reaches my target audience?
- How do I create vendor/venue relationships that can help my business?
Building your foundation was all about creating a brand and experience that would convert eyeballs into leads.
Now, in the marketing section, you're going to learn HOW to generate ORGANIC views! Meaning we're going to pour views into your online experience which is now designed to convert!
In addition, you're going to build a lead generation system that hits on multiple fronts. Because when you solely rely on social media or word of mouth, you're setting your business up to fail should one of those lead sources disappear.
Steps 6-9
SEO, SEO, SEO!
Step Six - You begin by completing your SEO Roadmap Workbook which contains your overall SEO strategy.
Step Seven - You will start to implement and optimize your website's SEO presence to suit your targetted keywords and audience.
Step Eight - You'll learn how to create SEO-driven content that drives valuable traffic to your website long-term.
Step Nine - You'll learn how to get your website ranked so you begin showing up in organic search (and image search) results.
Steps 10 and 11
Social Media & Partnership Marketing
Step Ten - We're going to provide you with frameworks, resources, and templates that make it easy to generate organic views on social media. Oh, and not just views, potentially viral views that reach your audience!
Step Eleven - This is where you're going to layer on to your content marketing strategy by creating mutually beneficial partnerships with complimentary businesses in your area.
Now that you're generating lots of leads, it's time for...
Sales and High-Ticket Closing!
Truthfully, this is my favorite topic in the program. It's when we work on problem 3️⃣.
"How do I sell when I'm introverted, hate selling, and hate pushy sales tactics?"
Because as photographers, we tend to fear the sales process. Why? Because we don't like the feeling of being sold. It's dirty and scummy.
But that's the beauty...
Because once you've learned our approach to sales, you're not even going to think of it as sales. Sales (when done correctly) is an important value-added service within your client experience. In fact, it will shock you at first when your clients smile while handing you thousands of dollars!
But it's here where we're going to answer questions like:
- How do I sell if I don't like sales?
- How do I sell if I'm introverted and shy?
- How do I respond to clients who compare me to cheaper photographers?
- How do I stop discounting just to close sales?
- How can I confidently close high-ticket sales?
- How do I encourage clients to book without being pushy?
- How do I raise my prices and charge what I'm worth?
STEPS 12-16 is where we're going to accomplish all of this.
Steps 12, 13, and 14
Sales Psychology!
Step Twelve - Why do clients pass on our offers? This module is dedicated to helping photographers understand why we fail to close potential clients.
Step Thirteen - Why do people buy your luxury service? Here we're diving into every reason a client is willing to spend thousands on YOU. (Spoiler alert, it has nothing to do with your gear or how you shoot).
Step Fourteen - Now that you understand sales psychology, this module will lay out our step-by-step system to close virtually EVERY client that walks through your doors.
Steps 15 and 16
Sales Scripts & Objection Handling
Step Fifteen - Within this module you're going to master phone sales. While the process is similar to in-person sales, phone sales require a much quicker approach to our delivery.
Step Sixteen - Our last module within the program will help you get comfortable with objections and the word "no." Objection handling and follow-ups are a necessary part of sales and not something that you need to be afraid of. Oh, and don't worry, you'll be able to manage objections and close clients without using any high-pressure sales tactics.
