Start And Run The Business Of Your Dreams

System Includes

In this workshop, we share ALL of our strategies, and workflows that we've used over the past decade, to build one of the most profitable photography studios in the world.   Let us help you build the photography business of your dreams with this comprehensive, step-by-step approach to business success.


Complete workshops valued at $199 each


HD videos to stream anytime, anywhere


A complete solution at your fingertips


Follow along with the course slides

Key Concepts

Workshop 1 | The Photography Business Plan

Runtime: 6 Hours 11 Minutes
Being a photographer is 10% taking pictures and 90% everything else, including accounting, legal, marketing, sales, scheduling and more. Without a solid foundation, structure and system, operating a successful business is difficult.

Create a Business Plan to Guide Your Success
Define Your Focus, Vision, and Mission Statement
Sole Proprietor vs LLC vs S Corp
The Hidden Challenges of Running a Studio
Determine Target Market and Client Personas
Tools to Analyze (and Beat) Your Competition
Sample Contracts for Your Business
Accounting and Financial Planning

Workshop 2 | Pricing and Product Design

Runtime: 8 Hours 21 Minutes
In workshop 2, we help you create products and experiences designed to sell. Your product is much more than just your photos. Your product encompasses the entire client experience, from the first phone call to the product delivery. We also teach you how to utilize pricing psychology to create desirable and profitable packages.
See the key concepts below:

The Psychology of Luxury Consumers
Essential Economics: Supply, Demand & Elasticity
How to Build Luxury Experience
Client Experience & Website Best Practices
Business Name, Branding, & Logo Considerations
Pricing Packages and Psychology
Establish Value to Charge What You Want
Minimum Pricing Calculator to Determine Pricing

Workshop 3 | Marketing and SEO for Photographers

8 Hours 54 Minutes
In workshop 3, we want to help you build a lead generating machine. Learn our 4 pronged approach to lead generation that includes organic SEO, social media, directories, and networking. Increase your google rankings, master social media for photographers, and more in this workshop.
See the key concepts below:

Create A Steady Stream Of Leads
Boost Search Rankings for a Sustainable Stream of Leads
Boost Your Instagram Numbers
Facebook Best Practices for Networking + Lead Gen
Use Pinterest to Drive Thousands of Page Views
Turn Your Blog Into a Traffic Generating Machine
Use Lead Magnets + Email Funnels to Convert Leads
Photoshoot Giveaways For Leads and Social Buzz

Workshop 4 | Sales and Closing

Runtime: 8 Hours 54 Minutes
In workshop 3, let’s 10x your leads and create a steady stream of high quality traffic to your site. Learn our 4 pronged approach to lead generation, increase your google rankings, master social media for photographers, and more.
See the key concepts below:

How Good Sales Makes You a Better Photographer
Master the Art of Sales w/out Being Salesy
How Build Relationships Over the Phone
How to Make the Sale & Close the Deal
How to Sell via Email
Overcome Your Fear of Sales and Asking
Learn Our 6 Step Sales Framework For Success

Pricing Options

Access this workshop and community in two ways

Option 1

Purchase This Workshop Only


One Time Payment (USD)

Get Lifetime access to this workshop.

Option 2 (Recommended)

Access Within Premium


w/ Membership

Access every workshop in the SLR Lounge Library for the duration of the membership. (valued at $3,000+)



So I've just finished watching the Business Classes and all i can say is WOW! Thank you to everyone involved in creating those classes (including the whole team behind the scenes). The content was of unbelievable value! The video's are a perfect balance of humour and education, which is why I find them so easy to watch. Lastly, I don't want to spoil anything for anyone, but the final 10 minute video clip "Why Breathe" really hit me. I could feel every single word that Pye was saying and I could tell he dug down really deep for that and I for one, really appreciate it. - Rich Orange

Success was almost immediately realized when I was able to get a lead, make contact, meet with the bride, and then book. I’m sure my execution of the WAVE was not great on this first attempt, but even so, I closed and booked the wedding. I’ve booked weddings in the past, but there was a big difference in the past. I would meet with potential brides, and do everything wrong. I would basically negotiate with myself to get the price down for my potential client…how stupid is that?? I was literally devaluing the thing I love to do…and I would do it right in front of a potential client. I would walk away from a client meeting feeling bad…that I let myself down…that I’m somehow doing something nefarious to my client. That’s all gone. Now I have a solid confidence going into these client meetings, which stems from the cumulative knowledge that Pye dropped on me like giant bricks of truth. - Matt Harding

SLRLounge has completely changed my business and how I run it. From the business courses to the lighting courses, and even SEO. I just recently went from part time wedding and portrait photography, to full time and I can really thank this team and the education that they provide for the photography community. - Missy Fant

SLR Lounge Premium Membership is worth every cent and every second you will put into watching the videos. Such amazing courses! I have done a lot of courses and this beats them all without a doubt. I am in the process of starting my own engagement and wedding business and I would not have had a clue where to begin, what to do and how to start it all. Not to mention all the mistakes and wasted time when doing something before you "sharpen the axe" as Pye would say :) Do not hesitate to invest in SLR Lounge as a source of knowledge and education, it is the best thing I have done to start a new career. - Ania Moolenaar

I've become a stronger photographer and more confident business professional because of this course. Having been in sales before, it was great to hear some of Pye's past successes and his struggles when selling his own product. Building confidence, speaking with absolution and not playing the haggle game are all important skills you will gain throughout this course. I'd recommend this course to new photographers, seasoned studio owners and to artists that want to revamp their business. May I also add that this course in INVALUABLE. You will make a return on your investment ten fold. Word to the wise, DO NOT SKIP ANY SECTION OR VIDEO. I promise it is worth it! - Crystal Stewart

“You take great pictures, you should start a photography business”, said my friends and family, but had no idea what that really meant, where to even start, what to charge, how to reach out to new clients out side of my circle of friends. Like everyone else, I setup a facebook page for my photography gig, hoping it would bring in more clients and business. Looking back at those days, all I do is laught at myself. This step by step system takes you through a proven game plan and strategy on how to effectively start a photography business regardless of your concentration, and shows you how to build upon it systematically to reach your goals. Whether you are someone who has just started or someone who has been in the business for several years, this system shows you what works and what doesn’t when it comes to reaching your ideal clients and crafting your lead generating machine. Pye Jirsa takes you through weekly progression of tasks and exercises, and as you complete them, you are one step closer to feeling more confident and excited about your photography journey. In fact, this course goes over in detail on how Lin & Jirsa, one of orange county’s famous and very successful boutique photography studios, got started over 10 years ago and the strategy that lead them to a multi-million dollar business they are today. - Taiyyib Choudhry

Fantastic Information. Coming from a similar background of finance/accounting to start my photo business, this spoke directly to me. The perfect combination of knowledge, experience and credibility. - Kent S.

I've had my photography business for 5 years. I wish I had this 5 years ago. I was doing many of the recommended things in this course already, but this puts everything into a grand plan and gives me a step by step system to grow by business. I was particularly happy with the marketing section of this course. That in and of itself is worth the full price of this course. - Paul Williamson

I am through 3 of the 4 classes and I have to say that this is the BEST thing that's happened to my photography career. I feel so inspired and ready to take on new challenges, to grow my business and to become a better business person and photographer. Thank you Pie! - Cameron Howard

I am an experienced full-time visual effects compositing artist, working for films and tv shows in vfx studio in Canada. I recently started taking my photo/video hobby more seriously to pursue my passion and create an additional source of income by working part-time. I have used several different online sites for advanced learning in the field of photo/video, and I must say that SLR LOUNGE workshops are the best to gain thorough knowledge that is practical, usable, and can bring good results when applying. I am very thankful to Pye Jirsa and SLR Lounge Team for making these quality workshops available in this manner. I just completed Business Training System workshops. It’s long but amazing, very real, honest workshops and covers all aspects of the business side very well. This workshop can empower you to be a good leader of your business. Pye Jirsa is a fantastic Leader and a sincere Professional, Teacher, Business man, and a Person of integrity. Thank You, Pye! Now, I am looking forward to learning from other workshops available as a Premium member. Thank you.” - KNP (Premium Member)

"I've been using the W.A.V.E. lately for consultations and it is working really well! My client described her perfect piece of wall art to me that she was willing to invest $2k on: her, her husband, and dog on this swing set during sunset. Vibrant and dramatic. Far from what I had in mind! The first shot we took was her WAVE shot!"

Rey Benasfre
Premium Member

Frequently Asked Questions

If you purchased this course, please log in and go to your "my library" section.  You should see all of your purchased courses in this section.  If you do not see your course here, please contact us at [email protected] and we can assist you further.

Yes, all four of the Business Series courses are included in SLR Lounge Premium.

If you are a subscriber, please log in and go to your "my library" section.  You should see all the courses in this section.  If you do not see your course here, please contact us at [email protected] and we can assist you further.

Training System purchasers and Premium subscribers have streaming access only. Video downloads for offline viewing are not available.


50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.