Set up a Same Day Slideshow Workflow

Why Create Same Day Slideshows?

In our recent Lightroom Workshop, we released a step-by-step workflow on how to create same day slideshows (and same day image teasers). 

Same Day Slideshows are incredibly powerful forms of referral marketing that can help you drastically grow your word-of-mouth business.

By the time clients receive and share wedding or event images, much of the buzz has died down.  In addition, only a small percentage of wedding or event guests will actually see them.

The solution ... Same Day Slideshows!

For this week's challenge, we're going to set up and practice doing same day slideshows so you can execute flawlessly on your next event.

Note: If you are not a wedding or event photographer, focus on same day image delivery using a similar process but just excluding the presentation aspect.

WHY SAME-DAY PHOTO TEASERS?

As a wedding/event photographer, one of your most powerful marketing tools are teasers and same-day slideshows. How it works is simple. During the day of the wedding/event, you’re going to edit and display a select number of images via an iPad/tablet placed in a high-traffic area. At the end of the night, or the following morning, send those same images to the clients as well as the relevant vendors who are likely to share the images on social media. Doing this does several things. 

Your Clients Will Rave! 

At the height of their emotion, your clients get to see teasers that will not only blow them away but will also be the “cherry-on-top” of this great experience you’ve delivered them. 

Your Clients Network Will Rave! 

Your clients are surrounded by friends and family that are either getting married themselves or know people that are. Nobody cares to see teasers weeks after the event, show them while their still excited and living the moment! On average, we get 3-5 new client inquiries from every same-day slideshow presentation. 

Your Vendors Will Love You! 

Again, vendors have no use for social media teasers weeks after the event took place. They’ve already moved on to bigger and better things. Not only will your vendors love your teasers, but they’ll also post and tag your business. Plus, knowing that you’re down to help them, it’ll be that much more likely they refer you to their clients going forward. 

The best part, once you get this down, same-day teasers can be done by yourself or an assistant in less than 20-30 minutes during a down moment (like dinner).  

The Challenge

1) Read the Tutorial

Start by reading the full tutorial.

2) Set up and Practice the Workflow

Set up and practice all aspects of the workflow, including the following steps:

• Purchase the iPad or Tablet
• Purchase the stand for the iPad or Tablet
• Practice transfering images from your camera to your iPad
• Practice editing images on the iPad
• Practice launching and playing the slideshow (without power issues)

For this particular challenge, we are not asking that you post anything public.