What if there was an easy strategy to …
✓ Supercharge referrals for your business
✓ Provide valuable information for your clients
✓ Drive additional Google traffic
✓ Help you book ideal clients
…. Well there is! Enter ... Venue and Vendor Pages!
Venue and vendor pages are simply pages on your website that feature your favorite venues and vendors. In this week's challenge, we're going to create 5 pages in a single week!
The Challenge
Create 5 Venue or Vendor Pages in 1 week
Each page should include the following:
- At least 300 words
- At least 2 Images
- Use of the Vendor or Venue name in the Title of the Page
- Use of the Vendor or Venue name in the name of the images
- Use of the Vendor or Venue name in the text (a few times, organically)
- For more "best practices," see the "Additional Tips" section at the bottom of this page.
Example 1: Pasadena City Hall Venue Page
Example 2: Exquisite Events Vendor Page
The Process
Follow these steps:
- Publish the page to your website - As a Page or Blog Post on Your Site
- Share on your social media - Consider Facebook, Instagram Stories, Pinterest, Twitter, Linkedin and Others.
- Email each link over to the featured venue or vendor - This important step helps you solidify your vendor relationships, making referrals from these sources more likely.
Connect and Share
After you're done with each page, share your pages in the comments of this post in our Facebook Group. Don't be shy! This gives us (and the community) a chance to give you feedback and to learn from your examples.
Additional Tips
We didn't want you to get overwhelmed by all of the details, so we kept the challenge and process (above) straightforward. For those who are interested in more guidance and "best practices," here are a few more tips to follow:
- Image SEO - Make sure you use proper image names, alt text and surrounding text for your images. For more information, see this article on Image SEO.
- Keywords for the Page - The venue or vendor name should be the primary keyword for the page. Use this 3-5 times organic throughout the text of the page.
- Internal Linking - Link over to relevant pages within the text of your page. This drives traffic and value to those other pages.
Not Good at Writing?
If you have a hard time with writing, then consider utilizing some of the other options we mention in our article, How to Write without Writing Skills.
Guidance for Premium Members
For more guidance, we suggest you watch the SEO section of the Business Training System. In particular, check out these lessons in chapter 3 of Photograhpy Business 301:
- Selecting Your Keywords (Premium Only)
- Your Content Roadmap (Premium Only)
- How to Craft Resources (Premium Only)
- How to Blog (Premium Only)
Not a Wedding Photographer?
This strategy applies to all types of photographers. Just think about who you work with often and where your referrals already come from.
Here are some ideas:
- Real Estate Photographers - Real Estate Agents
- Family Photographers - Makeup Artists, Photo Locations, Wardrobe Stylists
- Headshot Photographers - Makeup Artists, Photo Locations, Wardrobe Stylists
- Newborn Photographers - Newborn Props and Clothing
Need More Guidance?
For complete photography training, including business concepts like this, we encourage you to sign up for SLR Lounge Premium. We currently have a Lifetime Access Special. Instead of the one time pricing of $999, we have introduced a never-before-offered payment plan for Lifetime Premium Membership.
✓ 30+ Workshops, 1500+ Lessons, Exercise Files and Workbooks
✓ Ongoing education, challenges, coaching and support.
✓ $3000 Retail value of workshops if purchased separately
✓ Community Forum and Facebook Group Access
✓ Exclusive Partner Discounts on Recommended Software
